The Marketing Machine
The Marketing Machine
The Marketing Machine
Are you a creative or startup trying to make more money but tired of all the conflicting marketing advice thrown at you?
Me too!
My name is Asher Witmer and I'd like to show you how to figure out what's most important for you to focus on right now when it comes to marketing your work.
Are you a creative or startup trying to make more money but tired of all the conflicting marketing advice thrown at you?
Me too!
My name is Asher Witmer and I'd like to show you how to figure out what's most important for you to focus on right now when it comes to marketing your work.
Making money doing good work doesn't have to be complicated.
As a small business owner and an author, I knew marketing was crucial to scaling, but I was always overwhelmed at how to know where to focus my efforts.
Open any social media app and you're immediately bombarded with ads from marketing gurus trying to sell you the missing secret tactic holding you back.
Each one makes it sound as if you won't succeed unless you're doing their thing.
But what if the reason you're struggling to generate sustainable revenue isn't because you're missing the secret sauce?
You're struggling because you don't have a cohesive system.
So you try every new thing thrown your way. You put a lot of time and money into marketing, but don't feel like anything is working.
Stop trying to find the secret sauce.
Start building a system that works effectively for you all the time.
Marketing works best when it’s built one layer at a time.
You see, those gurus aren't lying. They're tactic will probably help you. But it may not give you the best bang for your buck if you're not ready for it yet.
Running ads will bring a profitable return on investment if you have an effective way for moving people through your sales process once they land on your website.
Creating an app or offering webinars can effectively move people through your sales process, but only if you have an irresistible offer at the end of it all.
Instead of focusing first on getting people to pay you FAST, let's step back and remember how you get people to pay you in the first place.
Introducing the Marketing machine
Introducing
the Marketing machine
The 7 Layers of a Healthy Marketing System
A Quality Product or Service That Meets People's Needs and Is Delivered with Care
The best kind of marketing is word-of-mouth. How do you get people to talk about your work with others? By making sure you're offering a product or service that's done with excellence and truly meets their needs, and then by delivering it with care. If this is in place, it won't be hard to get people to pay you for your work. If this is not in place, marketing is going to be a frustrating experience for you!
Clear and Compelling Messaging
Having premier service is the bedrock of word-of-mouth marketing. But unless you know how to talk about your premier service, it's going to take a long time to get this engine going. That's why the next layer involves getting clear on the transformation you're offering, who your offer is and isn't for, and what the exact steps are for someone to experience this transformation. Messaging alone won't generate sustainable income, but you can't generate sustainable income without messaging. So make sure it's clear.
A Well-Designed and Properly Optimized Website
Nobody enjoys landing on a webpage that won't load or filling out a form that doesn't do anything. So if your website is going to help generate income for you, it needs to provide a good user experience. But too many people throw lots of money at creating a splashy website when appearance is only part of making your website work for you. It needs to also be optimized for showing up in search results and it needs to be laid-out in such a way that when people come to it they know exactly what to do to be able to experience the transformation you're offering.
An Effective Sales Funnel
Without an intentional process for taking passersby and turning them into leads, warming them up so they trust you and understand how you can help them to the point where they eventually pay you for your work, you won't generate sustainable income. What this process looks like varies from industry to industry. It's also significantly shaped by the transformation you're offering. Some require more pieces than others, but if you can't gently move people from not knowing you or your work to asking you to take their money so they can experience your work, you won't be doing this for very long.
Search Optimization and Content Marketing
Now we're getting into the layers that are important for getting people to your website, but are also the most insecure. AI has totally changed the landscape of how people use the internet. Before that, it was Google. In ten to twenty years from now, it will be something else. So while these next layers will constantly change, they are still important. You need to create content people can access for free that answers specific questions they have. Through content, you can build trust, demonstrate competency, and move people to action.
Active on Social Media
A healthy marketing system — one that get's people to talk about your work with others — requires you to play the long game. You must be willing to do the patient work of engaging people on social media even though you may not see sales come from it right away. A lot of people jump to running paid ads on social media. But without a strong organic presence, you'll end up paying more for your ads. But a strong organic presence doesn't mean just sharing posts about your products or services. People will run from that. Rather, a strong organic presence on social media involves adding value to others by offering tips, talking about what you've learned, and even demonstrating your process. This pairs well with your content and when done effectively, sets you up for tremendous success.
Paid Advertising, Snail Mail, and Live Events
Too often, people start here. But unless the other layers are in place, you're basically throwing money and time away. This layer involves some of the most expensive efforts. Either you're spending lots of money or lots of time and energy. You want to make sure it's worth the cost if you're going to invest in these types of advertising tactics. Once you've stacked this layer on the others, you'll be able to scale quickly! But don't jump here too soon. It could rob you of high returns.
When each layer is implemented properly, you waste less of your time and money on marketing, and revenue begins to grow faster than you could have imagined.
Plus, the whole process is simple and makes sense to you.
You can grow sustainable revenue from right where you are.
If you want this kind of clarity, and if you'd like guidance on how to implement this system into your current situation, I invite you to join me inside The Marketing Machine.
The Marketing Machine — Foundations
$12/mo
This is where you should start if you're wanting to learn more about a healthy marketing system.
What this helps you do:
Understand what actually matters in marketing—so you stop guessing.
If you constantly find yourself thinking:
- “Am I even working on the right stuff?”
- “Why does everyone say something different?”
- “I just want to understand how this all fits together…”
That’s what Foundations is for.
You’ll get:
- clear explanations
- real examples
- behind-the-scenes thinking
- frameworks that help you see the whole picture
No pressure to “build” yet.
Just clarity.
The Marketing Machine for Creatives
$97/mo
This is for creatives who want to turn their work into real income.
Not overnight.
Not by chasing trends.
But in a way that actually lasts.
If you’re thinking:
- “I want this to support my life, not just be a side thing”
- “I’m tired of winging it”
- “I need structure, not motivation”
This is for you.
You’ll get:
- step-by-step guidance on implementing this for your specific niche
- a system that fits creative work
- templates and workflows
- help moving from good work to consistent revenue
This is where the machine really starts getting built.
The Marketing Machine for Business
$697/mo
This is for startups and small businesses with traction.
You’re not starting from zero.
But you want to make more money and are overwhelmed.
Every tactic competes for attention.
You feel like you're doing or spending a lot, but not seeing results.
You don’t need more ideas.
You need help deciding what matters most.
This tier offers personalized coaching that helps you:
- prioritize the right marketing moves for your business
- build a healthy system instead of reacting
- stop wasting effort and attention
- grow revenue without constant scrambling
This is strategic, focused, and intentional.
There's absolutely NO RISK with our 90-day Money Back Guarantee.
We want to make it easy for you if you're interested, but concerned about being sold something again that doesn't actually work. Join The Marketing Machine and implement the layers as we recommend. If you don't see any progress after 90 days, let us know and we'll refund you everything. No questions asked.
The Marketing Machine isn't for everyone...
But it is for you if:
As I mentioned above, I've experienced firsthand the anxiety of not knowing how to grow my sales.
I used to own a handyman business doing minor home repairs and building on-site storage sheds. The hardest part wasn't the work, but making sure the work kept coming while also doing the work.
Later, I felt that pressure as an author. Everyone had advice on how to sell my book. But it felt like throwing mud at a wall to see what stuck.
It made me busy and wore me out. And I wasn't sure any of it was actually working.
Now that I've worked in marketing and understand what actually brings in customers, I wish someone would have shown me the process instead of trying to sell me some secret sauce.
You don't need another tactic to try. You need a system, putting all the tactics in the right order.
After spending the last five years helping creatives and small businesses move from scattered to a clear and effective system, I built The Marketing Machine. It's a calm, systematic way to turn good work into sustainable revenue — the system I wish I had when I was doing good work and wearing myself out trying to market it.
Asher Witmer
Without a system, marketing stays reactive and growth inconsistent. You're simply guessing at what might work.
By layering marketing tactics in the right order, you gain clarity on where to focus your efforts and can see progress in sustainable revenue growth.
You don't need to do everything right now. You just need to do the right next thing.
The Marketing Machine exists to help you figure out what that is — and build from there.
Start Turning Your Good Work Into Sustainable Revenue Today
Frequently asked questions about The Marketing Machine.
The Marketing Machine is a coaching framework that uses The 7 Layers of a Healthy Marketing System in guiding creatives, craftsmen, experts, startups, or small business owners through a calm, systematic process for turning their good work into sustainable revenue. It helps quiet the noise and bring clarity to what you need to do right now in order to get more people to pay you for your work, and then talk about it with others.
If you do good work, you shouldn't have to exhaust yourself to make money from it. Neither should you feel confused about how to market it. But unless you understand that effective marketing happens when you layer marketing tactics in the right order, you're confused about where to focus your attention and feel like you're on a hamster wheel not making any progress.
The Marketing Machine helps you focus your marketing efforts so you can begin to build sustainable revenue doing meaningful work.
The Marketing Machine is for creatives, craftsmen, or experts who want to make money doing their thing — but don’t want to turn into a full-time marketer. It's for startups and small businesses juggling a hundred priorities and wondering what to focus on next. Authors, musicians, concrete lifters, mechanic shops, handymen, travel agents, YouTubers, content creators, realtors, cabinet makers, bloggers, financial advisors, physical therapists — if you desire to make money doing work you love at a pace and with flexibility you can sustain or if you already own a business but are struggling to scale your revenue, this is for you!
The Marketing Machine is more than a course or program, it's progressive coaching that offers a clear framework for growing sustainable revenue. What do I mean by progressive? While the coaching offers a framework that is easy to implement repeatable from one industry to another, it adapts to your specific situation, the state of business you're in, and the current nature of the market.
Many courses can teach you how to build a website. But if your website doesn't make money for you, it's not really worth the investment. The Marketing Machine™ shows you how to create a website that makes money for you. Many courses can teach you how to do email marketing or run a social media campaign, but what happens when a market disrupter like AI shows up and totally changes the nature of content creation? The Marketing Machine™ helps you adjust with the times and make sure your marketing is ahead of the curve and not behind.
Absolutely not. The Marketing Machine is particularly designed to help those starting from nothing — or at least very little. It can help scale those who have large audiences or existing businesses, but it is not exclusive to them.
The Marketing Machine — Foundations is for those who want to make money doing something they love or want to start a business of some kind, but are still in the exploring stage. Or maybe they just want to understand the overall framework and try to DIY it from there.
The Marketing Machine for Creatives is for those who can't afford a large monthly investment, but want a clear path to turning their creative skill or professional expertise into an income that supports the lifestyle they desire.
The Marketing Machine for Business is for startups or existing small businesses who need to scale revenue significantly and are ready to invest a good chunk of money into that process. This provides the coaching, not the execution. It gives you a clear picture for what execution needs to happen for your business right now. You can then either do it in-house, work with our partner agencies, or find your own agency to do the work for you. But The Marketing Machine™ for Business helps you make sure all your dollars and efforts are pointed in the right direction.
It's about both! The Marketing Machine helps you understand and get clear on strategy so you know what tactics you need to focus on right now. I'm not trying to sell you a secret sauce. I'm exposing the lie that there is no secret sauce. You just need to know what tactic you're ready for. The Marketing Machine™ helps you figure that out and then do it.
One hundred percent! The Marketing Machine exists because there's very little resources available to those who can't afford a marketing agency that offer clear direction on getting from nothing to a consistent and sustainable level of revenue. To be honest, too many agencies lack this level of clarity. Too many focus on executing tactics like building your website, running your ads. Few understand how they all fit together and even fewer layer them in the proper order to get the biggest bang for your buck. Even agencies can learn from The Marketing Machine!
This is always a tough question to answer. So much depends on the industry, the specific product or service, the amount of time or resources you have to invest in growth, and so much more. But if you are actively implementing each of the seven layers in their proper order, within 90 Days you should have a good idea of whether progress is being made or not. If you're wanting fast results, then you'll need to either spend more money or time on the process. But if you stay consistent in the process, you honestly don't have to spend a lot to start seeing results. It may take more time, but it will come.
The Marketing Machine includes both. The two aren't mutually exclusive. The Marketing Machine helps you automate as much as you can, but depending on your industry, not everything can be automated. It also helps you design a sales funnel that effectively moves people from being onlookers to loyal customers.
It depends on what tier you join. The Marketing Machine — Foundations gives you access to my Substack where I publish paid articles walking you through the process. I offer support in the comments and via email and every now and then do Q&As responding to member questions. The Marketing Machine for Creatives gives you a personalized plan for your work, courses for the various layers so you know how to implement them properly, and I offer one-on-one support at a discounted cost. The Marketing Machine for Business offers two group coaching calls a month, a customized plan for your business, live feedback, and one-on-one support at a discounted cost.
Absolutely! If you just want to test the waters, join The Marketing Machine — Foundations. If you're ready to start working at things yourself, move up to The Marketing Machine for Creatives (even if you're a business). If you want live feedback and personalized coaching to scale your revenue to a sustainable level, invest in The Marketing Machine for Business (even if you're a creative).
And if you feel like you've gotten your revenue to a sustainable place and no longer need the coaching, but want to keep abreast with market changes and trends, you can bump back down to any level at any time. The whole thing is designed to support your work at whatever stage you're in.
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